Start with the match moment
A single lead image and strong headline communicate the main story before asking the supporter to choose between many articles.
← All work
Borussia Dortmund / Independent website concept
Make the match story the front door.
A club homepage study that puts video and match coverage at the center while keeping tickets, shop and profile within reach.
Independent design exploration. The visual is a concept, not a commissioned or launched product.
01 / Context
How could a media-led homepage keep useful fan services visible?
A big match moment brings supporters back to the club website. The page needs to carry the emotion of that moment and offer a clear route to the next thing a fan wants to do.
02 / Product idea
A clear job for every part of the screen.
The concept gives the lead story almost the full stage: match imagery, a direct video action and a strip of related coverage. A compact side rail holds the persistent destinations so commerce and account tasks remain findable.
Offer a next story
Related media sits next to the lead video, creating a natural route from the highlight to deeper coverage.
Keep the service rail stable
Tickets, shop and profile have a consistent location outside the editorial carousel. The image shows proposed entry points, not connected services.
03 / Fan journey
From attention to a useful next step.
- 01
Discover
Land on the defining match story.
- 02
Watch
Open the lead video or choose related coverage.
- 03
Act
Move to tickets, shop or profile from the service rail.
04 / What this explores
A hypothesis to test, not a reported result.
The design hypothesis is a stronger connection between high-interest content and everyday fan services. Editorial behavior and service usage would need live validation.
Next design step
Test whether the service rail is easy to find on desktop and mobile, then define a media publishing workflow and accessibility requirements for video.
Related solutions
Explore the products behind this idea.
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