Lead with a real club story
Archive imagery and a large editorial headline give the first panel emotional weight. The format can accommodate future stories without changing the overall page structure.
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Olympique de Marseille / Independent website concept
Club heritage, built into the matchday journey.
A homepage study that gives club history, current match coverage and membership a clear place in one experience.
Independent design exploration. The visual is a concept, not a commissioned or launched product.
01 / Context
How could a club homepage give heritage and matchday utility equal weight?
A supporter may open a club website to check a result, read the latest story or plan a visit. A homepage has to make those different intentions easy to follow without losing the character that makes the club recognizable.
02 / Product idea
A clear job for every part of the screen.
The concept uses a three-part editorial frame: a heritage story, a current match moment and a membership invitation. Persistent links to tickets and the shop keep practical actions close even while a supporter is exploring content.
Keep the match in view
The middle panel reserves space for a result or live match story, so time-sensitive information can sit beside evergreen material.
Make participation visible
A membership panel and clear ticket and shop entry points turn attention into a next step without interrupting the story.
03 / Fan journey
From attention to a useful next step.
- 01
Arrive
See the latest club story and recognize the club identity.
- 02
Catch up
Move to the current match and find what happened.
- 03
Take part
Choose membership, tickets or the shop when ready.
04 / What this explores
A hypothesis to test, not a reported result.
The proposed structure connects editorial attention to useful fan actions. Its value is a design hypothesis; conversion or engagement would need to be measured in a live product.
Next design step
Test the three panel hierarchy with supporters, then define the content model and ticket, shop and membership integrations.
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