Manchester City / Independent mobile app concept
A matchday companion in one glance.
A mobile home screen study that puts the next fixture, club stories and common fan destinations in one compact view.
Read concept← All solutions
Mobile Apps / The fan in your pocket
One app for the entire fan journey.
Give fans a reliable place for tickets, content, rewards and matchday information.
Discuss a fan appThe approach
Built around the way your team works.
The useful club app is the one a fan opens before, during and after a match. It should solve everyday tasks quickly and give people a reason to return between fixtures.
Connect the app to accounts, ticketing, commerce and loyalty so fans do not have to start over in every channel. Design the matchday experience for crowded concourses and limited attention.
The first release should focus on the tasks that matter to your audience; the product can grow from usage evidence rather than a long feature wish list.
What it connects
Useful capabilities, joined up.
01
Digital tickets
02
Personal account
03
News and video
04
Match centre
05
Loyalty wallet
06
Merchandise
07
Relevant notifications
08
Accessible matchday information
For your organization
What your teams can do.
- Put essential matchday tasks in one place
- Give fans a reason to return between matches
- Connect app activity to the wider fan profile
Related work
See the work in context.
Start a conversation
Talk through your use case.
We can help define the product, integrations and first release together.