Give the fixture priority
Opponent, venue, date and ticket state share one visible card. A supporter can scan the essential information before opening another screen.
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Manchester City / Independent mobile app concept
A matchday companion in one glance.
A mobile home screen study that puts the next fixture, club stories and common fan destinations in one compact view.
Independent design exploration. The visual is a concept, not a commissioned or launched product.
01 / Context
How could one small screen balance the next match with everything around it?
On a matchday, supporters need the next useful detail quickly. Between games, they still need reasons to return. A club app has to serve both moments without burying the fixture under a long feed.
02 / Product idea
A clear job for every part of the screen.
The fixture card anchors the screen. Club news follows, while a fixed bottom navigation keeps recurring destinations within thumb reach. Small companion cards suggest how commerce and participation could sit alongside the main app journey.
Separate urgent from interesting
The match module occupies the first reading position; stories sit below it, available when the immediate task is done.
Keep recurring tasks close
A compact navigation bar proposes stable access to home, community, tickets and the shop. The concept does not claim live account or ticketing connections.
03 / Fan journey
From attention to a useful next step.
- 01
Open
Check the next fixture and its current ticket state.
- 02
Explore
Read a club story or move through the match calendar.
- 03
Continue
Use the persistent navigation to find a relevant fan service.
04 / What this explores
A hypothesis to test, not a reported result.
The design hypothesis is faster access to match information and a clearer path into the wider club experience. Usability and retention remain questions for prototype testing.
Next design step
Prototype the fixture and navigation flows, test them in matchday conditions and map the required data sources before implementation.
Related solutions
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