A club is not just about the game that takes place during a match. It is an entire ecosystem where fans spend their leisure time and experience emotions. Fans expect convenient services, engaging content, and clear navigation tailored to their needs. It is essential to consider the needs of fans and address them through the club's services.
To ensure that a fan chooses club matches for their leisure time, it is important to engage them in the ecosystem through various communication channels at different stages of the sales funnel.
It is essential to consistently maintain interest, encourage engagement, and motivate fans to purchase merchandise online at any time.
